How to Manage Facebook Lead Forms

With Facebook Lead Ads, prospective customers can sign up for what you are offering and you will get contact information to follow up. Lead Forms are associated with Facebook Pages.

Name: The name that will help identity the form.

Page ID: ID of Facebook page for which lead form is created. It is automatically filled in.

1. Intro or Greeting Page (Context Card)

Context card shown as the intro page.

Headline: Enter the headline for intro page.
 
Style: Select the style for content - Paragraph or List

Content: Enter the content. For List style, maximum 5 points with 80 characters in each point are allowed. You can separate each list item with semicolon.

2. Questions Page

Headline: The custom headline for the question page within the form.

Questions: Add the questions for the lead form.

For each question, select type, add label and options. For "Custom" type questions, you can add options as semicolon separated values.

3. Thank You Page

Headline: Headline or title for the Thank you page.

Description: Text message to be displayed.

Button Type: Select the type of action button.

Button Text: Text to be displayed on the button.

4. Other Settings

Sharing: Whether to make the organic post invisible to viewers in non-Ad context.

Follow Up Action Url: The final destination URL that user will go to when clicking view website button.

Privacy Policy Url: The url of the privacy policy of advertiser.