How to Manage Facebook Ad Sets

Ad sets are groups of ads, and are used to configure the target audience and duration the ads should run for.

All ads contained within an ad set should have the same targeting, budget, billing, optimization goal, and duration.

Name: Name of the ad set.

Status: The status (Active or Paused) of the ad set.

Conversion Location (Destination): Destination of ads in this Ad Set. The conversion location depends upon the campaign objective. The campaign with "Awareness" objective doesn't have any conversion goal.

Performance (Optimization) Goal: The optimization goal this ad set is using. The goal depends upon on the campaign objective. It is only available for campaign with "Awareness" objective. For campaigns with other objectives, performance goal is selected automatically.

Start Time: The start time of the ad set.

End Time: The end time of the ad set.

Audience Targeting

Define the target audience for your ad - who you want to see your ad and then build an audience based on those traits.

Location: You can target your audience by countries. regions or cities.

Minimum Age: Default is 18. If used, it must be 13 or higher.

Maximum Age: If used, it must be 65 or lower.

Genders: Genders to target - All, Males or Females.

Interests

Behaviors

Life Events

Relationship Statuses

Industries

Income

Family Statuses

Education Schools

Education Majors

Work Employers

Work Positions (Job Title)